Before and After: A Somerville Condominium

Successfully turning a home of personal belongings into a product for marketing and selling requires vision and know-how. And experience shows that some fresh paint and good staging can help generate more interest and better end results, but it’s not guaranteed. I never take for granted the trust required of my seller clients when recommending that they invest in improvements before going to market. I understand why it makes everyone nervous.

Here is an introduction to my recently sold listing in Somerville. The Before and After pictures illustrate how this transformation happens in practice, and why it’s something to consider.  I share the results we got at the end of the post.

 

 

 

The Foyer

The foyer became bright and beautiful with the removal of personal items to show off the functionality of the built-ins and new paint. It was a small space but it really shined as prospective buyers entered.

 

 

The Entry

We decided to resurface the stairs at the front entrance. First impressions are super important and that includes things like exterior approach.

The Porch

Staging the porch helped to emphasize the unique perch for enjoying all the neighborhood activity. We punched up the paint color on the front door for a cheerful first impression.

 

The Lighting

Less furniture and new lighting brought a whole new vibe to the dining room. Lighting fixtures can be quite inexpensive….this was under $200 including trendy Edison bulbs.

 

The Bedroom

This bright yellow bedroom was painted to match other rooms on the first floor. This created nice room-to-room cohesion and flow. Removing window treatments is almost always a good decision for showing a home in the best light.

 

Video Tour

The Results

We had five offers and the property was under agreement in 6 days and sold for $952,000, 15% over asking price. We spent $7915 to paint and stage the main rooms.

A shout out to No.29 Design  who helped with interior staging and James Cooney my photographer at Drone Home Media, the buyers agent , Nick Reynolds of Longwood Residential Properties and my office colleagues Martha Delaney and Lynn Findlay 

Call me at 617-833-8083 anytime if you have questions about how to think about improvements when selling your home.